NAICS 541860
What is the NAICS code 541860?
The NAICS code 541860 is applied to those industries related to Direct Mail Advertising.
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Therefore, all companies engaged in any industrial activity related to this type of business are grouped under category 541860 in the North American Industry Classification System.
This industrial activity of NAICS code is structured as follows:
- 54 - Professional, Scientific, and Technical Services
- 541 - Professional, Scientific, and Technical Services
- 5418 - Advertising, Public Relations, and Related Services
- 54186 - Direct Mail Advertising
- 541860 - Direct Mail Advertising
Characteristics of the North American Industry Classification System code 541860
NAFTA
This code is only used in the North American Industry Classification System (NAICS). It´s to say, it is not used in the North American Free Trade Agreement (NAFTA): United States, Canada, and Mexico.
Related codes
The NAICS industry 541860 has the following cross-references:
- Compiling and selling mailing lists without providing direct mail advertising services are classified in Industry 513140, Directory and Mailing List Publishers.
- Creating advertising campaigns and placing such advertising in media are classified in Industry 541810, Advertising Agencies.
- Distributing advertising specialties for clients who wish to use such materials for promotional purposes are classified in Industry 541890, Other Services Related to Advertising.
- The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples are classified in Industry 541870, Advertising Material Distribution Services.
Related activities
Below are some of the most common types of activities in the Direct Mail Advertising industry (NAICS Code 541860):
- Advertising material preparation services for mailing or other direct distribution
- Direct mail advertising services
- Direct mail or other direct distribution advertising campaign services
